In this episode,  Brian interviews an international keynote speaker and award-winning business leader, Brittany Hodak. Entrepreneur calls her an “expert at creating loyal fans for your brand,” and she is widely regarded as the “go-to source” on creating and retaining superfans. Brittany is the co-founder of The Superfan Company, a multimillion-dollar fan-engagement agency that has created successful campaigns and products for globally known brands including Walmart, Disney, Amazon, Luke Bryan, Katy Perry, the Boston Red Sox, and many more. 

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An accomplished speaker, she has been invited to speak to audiences and organizations across the world and has published more than 350 thought-leadership articles for a variety of national media, including regular columns for Forbes, Adweek, and Success. She has been featured on shows for ABC, CBS, FOX, NBC, CNBC, Bloomberg, Fox News, and more.

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Things you will learn in this episode:

 

  • How Brittany went from radio station mascot to Shark Tank entrepreneur. 
  • Break down of the W.A.V.E. checklist for how to make a customer feel. 
  • The secret to creating a superfan through human connection. 
  • How knowing your why and who can change your story, brand, and business.
  • You’ll discover the cheapest and quickest way to acquire new customers. 
  • How using the Platinum Rule brings more authenticity to your customer service. 
  • Why human interaction and connection should remain at the forefront in a digital world. 
  • Knowing your own story and being mindful of other peoples’ stories results in overall awareness in your daily interactions.

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Resources mentioned in this episode:

 

Connect with Brittany:  

Website – https://www.brittanyhodak.com/

Facebook – https://www.facebook.com/BrittanyHodak/

Instagram – @brittanyhodak

Twitter – @BrittanyHodak

LinkedIn – https://www.linkedin.com/in/brittanyhodak/